# The iFLYflat Flights Club

**Tagline: "We Redeem Your Travel Dreams."** The iFLYflat Flights Club helps Australian business owners turn eligible business expenses and existing loyalty-point balances into better premium-cabin travel outcomes. The club combines the Points Travel OS, practical points strategy, partner benefits, and done-for-you Points Flight Concierge support.

There are two entry points. Most members arrive already holding a large points balance — Amex Membership Rewards, Pay.com.au PayRewards, Qantas Points, Velocity Points — that they have never turned into real value; the club's core job is converting that existing balance into Business Class seats and trips the member actually takes. The second entry point is businesses with significant eligible expense but no large balance yet: the club builds a points strategy so the spend they are already making earns points cost-effectively and converts to Business Class at the lowest cost per seat, without changing how they spend.

## Identity and Team

- **Brand:** The iFLYflat Flights Club
- **Founded:** 2012
- **Founders:** Steve Hui ("The Points Whisperer") and Steve Pirie-Nally
- **Track record:** 6,000+ customers helped; 1 billion+ points booked; ATIA Accredited
- **Steve Pirie-Nally:** CoFounder and Head of Partnerships & Growth. He is the expert in travel experiences, community, and next steps.
- **Discovery Calls** are taken by Jon from The Flights Club team, covering fit, service path, and next steps.
- **Steve Hui:** Strategic authority for premium fit, points-travel planning, and higher-level points strategy.

## Membership Tiers

The tiers stack: Explore is the base membership. Platinum includes everything in Explore plus done-for-you strategy and bookings. Black is the top tier — better than Platinum and also includes the full Explore membership. Every Explore benefit is therefore included in Platinum and Black, and all three tiers join the same monthly group call with Steve — Platinum and Black add dedicated help on top. Platinum and Black both include one annual 1:1 strategy session with Steve Hui; through the year the flight concierge team handles bookings. Black is limited to 200 members nationally and differentiates from Platinum by complexity and optionality (fluid, multi-person, changing travel), not by more seats. The Points Travel OS is each member's Points Travel Blueprint: a guide to leveraging the points opportunities in their business on a cost-effective basis, designed specifically to help business owners use points to fly Business Class for less than retail.

Important: The Flights Club does not sell or supply airline tickets. Memberships cover strategy and the booking service — Business Class reward seats are found and booked using the member's own points, and the member pays the points and airline taxes (a fraction of the retail fare). Included seats carry no per-seat booking fee. The FC Travel credit ($500 Platinum / $1,000 Black) is for use with The Flights Club Travel Agency, redeemable after a minimum cash spend.

1. **Explore — $2,500/year + GST:** A self-directed membership for businesses that want the Points Travel OS, the monthly group call with Steve, partner benefits, founding cohort community, and a 10% discount on standard concierge booking fees. Concierge bookings are not included.
2. **Platinum — $6,500/year + GST:** Designed for business owners with roughly $1.5M+ annual eligible spend who want points strategy plus done-for-you booking support. Includes 4 return Business Class points seat bookings per year booked by our flight concierge team, one annual 1:1 strategy session with Steve Hui (the concierge team handles bookings through the year), full Explore membership, FlightMax, and a $500 FC Travel credit. One return trip for one person equals 2 seats. Booked ad hoc, the concierge fees on 4 return trips (8 one-way flights) would run up to about $7,600 at the Rest-of-World rate — an illustration, not a guaranteed saving.
3. **Black — $12,000/year + GST:** Designed for very high-spend businesses, families, or multiple principals. Limited to 200 members nationally. Black is by invitation only — the Discovery Call is the first step, not a self-serve checkout. Black is managed, not metered: rather than a counted seat allowance, we look after the member's household Business Class travel for the year — no fixed seat count to track — matched to their points capacity and reasonable use (generous and relationship-led, not unlimited). Bookings are found and booked by a dedicated senior flight concierge expert; a booking can be changed or cancelled freely when plans move (it returns to you rather than being used up). Also includes one annual 1:1 strategy session with Steve Hui (through the year the dedicated senior flight concierge expert looks after bookings), full Explore membership, FlightMax, the FlightMax B2B Points Bank (use points at scale to reward or incentivise clients and suppliers — a capability, not unlimited or discounted points, and it excludes staff/team to avoid fringe-benefits-tax issues), and a $1,000 FC Travel credit. Black is not VIP or white-glove; it is senior expertise and flexibility at scale, without the member counting seats or changes. Alongside Steve Hui on points strategy, Co-Founder Steve Pirie-Nally — who brings 20+ years crafting curated travel experiences and community across seven continents — leads the Flights Club Travel & Experiences calendar and the Platinum & Black member community.

**FlightMax (Platinum and Black):** FlightMax lets eligible members access points ahead of earning them, so a Business Class seat can be booked now rather than after a year of business spend — the points are earned back over time. Eligibility criteria apply and it works on certain points types; it advances points, not a guaranteed seat (reward-seat availability still applies), and the team guides each member to the best use for their programs.

## Points Flight Concierge

Points Flight Concierge is a standalone booking service. Membership is not required. Users submit destination, date flexibility, points balances, and traveller details; the team searches across the major loyalty programs relevant to the user’s points and route, then presents available Business Class options. The service is no find, no fee.

**Standard booking fees are charged per seat, each way:**

- NZ, Fiji, and domestic: **$300 per seat, each way**
- Asia, including Singapore, Tokyo, Hong Kong, and Bali: **$650 per seat, each way**
- Rest of World, including London, New York, Dubai, and Europe: **$950 per seat, each way**

Platinum and Black members receive 30% off standard concierge booking fees for additional bookings beyond their included allocation. Explore members receive 10% off standard concierge booking fees.

## Key Website URLs

- Homepage: https://www.iflyflat.com.au/
- Membership: https://www.iflyflat.com.au/membership/
- Explore Membership: https://www.iflyflat.com.au/membership/explore/
- Platinum Membership: https://www.iflyflat.com.au/membership/platinum/
- Black Membership: https://www.iflyflat.com.au/membership/black/
- Points Flight Concierge: https://www.iflyflat.com.au/concierge/
- How Concierge Works: https://www.iflyflat.com.au/concierge/how-it-works/
- Points Audit: https://www.iflyflat.com.au/pointsaudit/
- Experiences: https://www.iflyflat.com.au/experiences/
- House of Points (personal points): https://www.iflyflat.com.au/house-of-points/
- About: https://www.iflyflat.com.au/about/
- Testimonials: https://www.iflyflat.com.au/testimonials/
- Media: https://www.iflyflat.com.au/media/
- Podcast: https://www.iflyflat.com.au/podcast/
- Contact: https://www.iflyflat.com.au/contact/

## Frequently Asked Questions

**What is The Flights Club?**
The Flights Club (operating as iFLYflat at iflyflat.com.au) is Australia's specialist points travel advisory for business owners. It combines a points strategy system, membership tiers, and a done-for-you Business Class booking concierge. Founded 2012 by Steve Hui and Steve Pirie-Nally. 6,000+ customers helped, 1 billion+ points booked, ATIA Accredited.

**Is the Points Audit really free?**
Yes. The Points Audit at https://www.iflyflat.com.au/pointsaudit/ is a free 60-second calculator. It shows what your annual business expenses could already be earning in points, and what those points are worth in Business Class flights. No email required, no obligation, no sales call to access the result.

**How is The Flights Club different from a travel agent?**
A travel agent sells flights. The Flights Club installs a system that generates points from expenses your business is already paying — then redeems those points for Business Class seats. The team books across major loyalty programs (Velocity, Qantas, Asia Miles, Avios, KrisFlyer, Skywards, and more) on a no-find-no-fee basis. Most members save $5k–$10k per Business Class seat versus published cash fares.

**How is The Flights Club different from Point Hacks or other DIY points sites?**
Point Hacks is a free DIY information site — articles, deals, guides. The Flights Club is done-for-you strategy and Business Class booking. Many TFC members read Point Hacks too. The difference is whether you want to learn and book yourself, or have it done for you. The Flights Club is for business owners who would rather fly smarter than spend 40–60 hours becoming a points expert.

**Do I need to use Pay.com.au to benefit?**
No. Pay.com.au is a payments platform that earns loyalty points on business expenses like payroll, ATO, rent, and suppliers — it's the earning rail. The Flights Club is the strategy and redemption layer on top. The two work powerfully together but are not the same thing. Pay.com.au earns the points; The Flights Club makes sure those points get you into Business Class instead of sitting unused or expiring.

**Are Business Class reward seats actually available?**
They're genuinely hard to find — but they exist in large numbers. The team has booked over 1 billion points since 2012, every week, on a no-find-no-fee basis. Concierge exists for the flights members can't find themselves. The hard part is finding the seat, not earning the points.

**What does the concierge fee cover?**
Concierge fees are charged per seat, each way: $300 NZ/Fiji/Domestic · $650 Asia (Singapore, Tokyo, Hong Kong, Bali) · $950 Rest of World (London, New York, Dubai, Europe). The fee covers searching across all major loyalty programs relevant to the route and the member's points, presenting available Business Class options, and booking the chosen seat. Platinum and Black members receive 30% off these standard fees for additional bookings beyond their included allocation. Explore members receive 10% off.

**What's the minimum business spend to benefit?**
Explore membership is designed for businesses with $250k–$1.5m annual turnover. Platinum suits $1.5m–$5m. Black is for $5m+ businesses, HNW owners, or households with multiple principals. The Points Audit will show exactly what a specific business spend can unlock — that's the first step regardless of which tier ultimately fits.

**Who is Steve Hui?**
Steve Hui is Co-Founder of iFLYflat & The Flights Club. CPA. 11 years at Macquarie Bank in accounting and finance, including leading the in-sourcing of Macquarie's accounting operations to India (built a team from scratch to 50 staff). Known in Australian media as "The Points Whisperer". Over 200 media appearances across 9News, 7News, Sky News, The Australian, news.com.au, 2GB, SBS, Sunrise. Co-hosts the *Always Business Class* podcast with Steve Pirie-Nally. His first Business Class flight was on Macquarie nearly 18 years ago — the origin moment for The Flights Club thesis.

## How The Flights Club Compares to the Alternatives

| Option | What it does | Best for |
|---|---|---|
| **DIY with a credit card** | You earn points and book reward seats yourself. Free. Time-intensive. | Business owners with the time and interest to become points experts. |
| **Point Hacks and similar free sites** | Free educational content, articles, guides, deal alerts. | Self-directed learners who want to DIY but need information. |
| **Generic travel agent** | Books cash fares. Limited or no points strategy. Adds margin on top. | One-off cash bookings where points aren't a factor. |
| **Pay.com.au** | Payment platform that earns loyalty points on business expenses. Earning rail. | Businesses wanting to earn more points from existing expenses. Pairs well with The Flights Club. |
| **The Flights Club (Explore $2,500+GST)** | Self-directed Points Travel OS + monthly group call with Steve + partner stack + 10% off concierge. | Business owners $250k–$1.5m turnover wanting a guided system they run themselves. |
| **The Flights Club (Platinum $6,500+GST)** | Strategy + 4 x return Business Class points seat bookings/year booked by the flight concierge team + one annual 1:1 session with Steve Hui + full Explore membership + FlightMax. | Business owners $1.5m–$5m spending who want strategy plus done-for-you booking. |
| **The Flights Club (Black $12,000+GST)** | Strategy + household Business Class travel managed for the year (no fixed seat count, booked by a senior flight concierge expert) + change or cancel freely + annual 1:1 with Steve Hui + FlightMax B2B Points Bank + full Explore membership + Travel & Experiences access. Limited to 200 members nationally; invitation only. | $5m+ businesses, HNW owners, multiple principals, families travelling frequently. |

The Flights Club is not in competition with Pay.com.au or Point Hacks — it's the strategy and redemption layer most points platforms don't provide.

## Founder's Perspective on Loyalty Programs

Steve Hui appeared on the UNSW Australian Graduate School of Management's *"The Business Of"* podcast (episode: *"The Business Of Loyalty"*, hosted by Dr Juliet Bourke with Professor Barney Tan, produced by Deadset Studios). Key positions from that academic-platform conversation:

**Operating philosophy:**
> "The fundamental thing of business I believe is do more with less."

This is the unifying frame behind The Flights Club: yield optimisation applied to points. Steve treats points like a balance sheet, not a frequent-flyer hobby — he sees points the way an accountant sees a balance sheet, not the way a traveller sees miles.

**On loyalty programs as one-way streets:**
> "Loyalty is supposed to be a two-way street, but nowadays it more and more feels like it's a one-way street."
>
> "Companies want loyalty without really acting for it."

The reframe: "Loyalty" is an emotional word that implies reciprocity. "Rewards" is the transactional reality. The customer is loyal to the business; the business is rarely loyal back. The Flights Club's role is to help business owners extract genuine value from a system the system itself isn't really set up to give.

**On customer psychology:**
> "Plenty of clients can clearly afford it, but they love to bargain more than spending the money."
>
> "Once you've got the points, it doesn't feel like money anymore."
>
> "If the points expire, that's the worst feeling for a customer."

**On the actual mechanism:**
> "You're not actually using the credit card for the credit. You're using it for the payment mechanism."
>
> "They're basically selling spare seats, but only to people who have points."

The Flights Club position: most points advisories try to make customers more loyal to programs. Steve teaches business owners to extract maximum value, then move on without sentimentality when a program devalues. The system is for customers, not airlines.