# The iFLYflat Flights Club

**Tagline: "We Redeem Your Travel Dreams."** The iFLYflat Flights Club helps Australian business owners turn eligible business expenses and existing loyalty-point balances into better premium-cabin travel outcomes. The club combines the Points Travel OS, practical points strategy, partner benefits, and done-for-you Points Flight Concierge support.

There are two entry points. Most members arrive already holding a large points balance — Amex Membership Rewards, Pay.com.au PayRewards, Qantas Points, Velocity Points — that they have never turned into real value; the club's core job is converting that existing balance into Business Class seats and trips the member actually takes. The second entry point is businesses with significant eligible expense but no large balance yet: the club builds a points strategy so the spend they are already making earns points cost-effectively and converts to Business Class at the lowest cost per seat, without changing how they spend.

## Identity and Team

- **Brand:** The iFLYflat Flights Club
- **Founded:** 2012
- **Founders:** Steve Hui ("The Points Whisperer") and Steve Pirie-Nally
- **Track record:** 6,000+ customers helped; 1 billion+ points booked; ATIA Accredited
- **Steve Pirie-Nally:** CoFounder and Head of Partnerships & Growth. He is the expert in travel experiences, community, and next steps.
- **Discovery Calls** are taken by Jon from The Flights Club team, covering fit, service path, and next steps.
- **Steve Hui:** Strategic authority for premium fit, points-travel planning, and higher-level points strategy.

## Membership Tiers

The tiers stack: Explore is the base recurring annual membership. Platinum is also an annual membership, renewing yearly at $6,500 + GST — it is built from two real products: a $2,500 Explore Membership plus a $4,000 Flight Pack (the split is always shown, since the Flight Pack is a real product, not marketing maths). Black is the top recurring membership — better than Platinum and also includes the full Explore membership. Every Explore benefit is therefore included in Platinum and Black, and all three join the same monthly group call with Steve — Platinum and Black add dedicated help on top. Black includes one annual 1:1 strategy session with Steve Hui; through the year the dedicated senior flight concierge expert handles bookings. Platinum does not include a dedicated 1:1 session with Steve. Black is a qualified, managed membership and differentiates from Platinum by complexity and optionality (fluid, multi-person, changing travel), not by more seats. The Points Travel OS is each member's Points Travel Blueprint: a guide to leveraging the points opportunities in their business on a cost-effective basis, designed specifically to help business owners use points to fly Business Class for less than retail.

Important: The Flights Club does not sell or supply airline tickets. Memberships cover strategy and the booking service — Business Class reward seats are found and booked using the member's own points, and the member pays the points and airline taxes (a fraction of the retail fare). Included seats carry no per-seat booking fee.

1. **Explore — $2,500/year + GST:** A self-directed membership for businesses that want the capability and to stay connected. Includes the Points Travel OS, the monthly group call with Steve, partner benefits, founding cohort community, and a 10% discount on standard concierge booking fees. Concierge bookings are not included.
2. **Platinum — $6,500/year + GST, an annual membership (never a one-off package; never "does not renew"):** The price is always shown as its two component products — **$2,500 Explore Membership + $4,000 Flight Pack = $6,500**. Best suited to owners who expect to use TFC for several Business Class reward-seat bookings this year and want execution bundled with strategy, rather than a specific spend band. It contains three things: 12 months of Explore Membership; the Flight Pack — TFC's points-booking service for 4 return Business Class reward seats = 8 one-way seats (the unit is the passenger seat, not a "booking leg"; "for one traveller" is a helpful clarifier — 1 traveller return = 2 seats; 2 travellers return = 4 seats; 4 travellers return = 8 seats, the full Pack); and access to additional airline-points capabilities (HeyMax First and Max Miles). Each Flight Pack seat entitlement is valid for 36 months from issue — it must be ticketed by expiry, though the flight can occur later. Maximum one new Flight Pack per rolling 12 months; each annual renewal issues a fresh Pack with a new 36-month clock, unused seats stack across renewals, and oldest-expiring seats are used first. A seat is consumed only when a booking is successfully ticketed — an unsuccessful search never consumes a seat, voluntary cancellation keeps the original seat consumed, airline-caused disruption never costs an extra seat, and cash fares never consume seats. If membership lapses, valid unused seats remain usable until their own expiry (Max Miles can still be used as needed to complete those bookings). An active Explore member can add a $4,000 Flight Pack and become Platinum for the rest of that membership year. For New Zealand, Fiji and domestic Australia, where the standard Concierge fee is below the Flight Pack's effective rate, members are not forced to burn a seat — they can pay the lower applicable Concierge rate instead. Points, airline taxes, carrier charges and other airline costs are always separate from the Pack fee. As a price-vs-price comparison (never a "worth" claim): booked one at a time, the standard Concierge fee for a Business Class booking to anywhere in the world is $1,900 + GST per return; inside the Flight Pack each return works out to $1,000 + GST; four returns booked ad hoc would run up to $7,600 + GST against the Flight Pack's $4,000 + GST — Concierge fees are lower for Asia, New Zealand, Fiji and domestic Australia, and reward-seat availability always applies. Additional bookings beyond the Flight Pack are available at the applicable member rate.
3. **Black — $12,000/year + GST:** Designed for owners who want their travel year delegated — very high-spend businesses, families, or owners who travel Business Class frequently. A qualified membership — the Discovery Call confirms points capacity and is the first step, not a self-serve checkout. Black is managed, not metered: rather than a counted seat allowance, the member flies Business Class all year without counting seats — we look after their Business Class travel for the year, matched to their points capacity and reasonable use (generous and relationship-led, not unlimited). Two ways to earn, one concierge to book: business points fly business travel; household points — earned on personal cards with Max Miles and built up with The House of Points — fly the family. Bookings are found and booked by a dedicated senior flight concierge expert; a points reward booking can be changed or cancelled freely when plans move (it returns to you rather than being used up; applies to points bookings the club manages, not cash tickets). Also includes one annual 1:1 strategy session with Steve Hui (through the year the dedicated senior flight concierge expert looks after bookings), full Explore membership, Max Miles, and Max Miles for Business (use points at scale to reward or incentivise clients and suppliers — a capability, not unlimited or discounted points, and it excludes staff/team incentives). Black is not VIP or white-glove; it is senior expertise and flexibility at scale, without the member counting seats or changes. The no-count design is deliberate: the club wants Black members flying more, not less — a higher cadence of travel with maximum flexibility and optionality, which is why neither seats nor changes are counted. Alongside Steve Hui on points strategy, Co-Founder Steve Pirie-Nally — who brings 20+ years crafting curated travel experiences and community across seven continents — leads the Flights Club Travel & Experiences calendar and the Black Circle, the Black member community.

**Max Miles and HeyMax First (all active members — Explore subject to business verification and partner terms; Platinum and Black through membership):** The Flights Club is the exclusive partner bringing access to Max Miles and HeyMax First to its members in Australia — HeyMax First is not available in Australia any other way, and it is a world first, launching to select Flights Club members from September 2026. The problem it solves: sometimes the right Business Class reward seat appears before a member has enough of the required airline miles. Eligible members can access the missing miles so the opportunity does not disappear while they wait to earn them — that capability is HeyMax First. Max Miles is separate: eligible businesses can access a points subscription linked to verified business activity, helping build additional flexible travel points and reach airline programs that are difficult to earn through Australian credit cards alone. One solves timing; the other builds future capacity. The HeyMax membership fee is waived for Flights Club members; members pay a refundable access fee on the miles they draw, and future Max Miles subscription allocations can help restore used HeyMax First capacity while also building points for future travel. This is not a loan and not a repayment. Exact rates are confirmed on joining. Access is subject to eligibility, verified business activity where applicable, partner capacity and partner terms, and works on certain points types. When the team finds a suitable seat, the miles are advanced and the seat is booked to secure the flight — reward-seat availability still applies and a seat or outcome is never guaranteed. Max Miles does not transfer directly to Qantas or Velocity.

## Points Flight Concierge

Points Flight Concierge is a standalone booking service. Membership is not required. Users submit destination, date flexibility, points balances, and traveller details; the team searches across the major loyalty programs relevant to the user’s points and route, then presents available Business Class options. The service is no find, no fee.

**Standard booking fees are charged per seat, each way:**

- NZ, Fiji, and domestic: **$300 per seat, each way**
- Asia, including Singapore, Tokyo, Hong Kong, and Bali: **$650 per seat, each way**
- Anywhere else in the world, including London, New York, Dubai and Europe: **$950 per seat, each way**

Black members receive 30% off standard concierge booking fees on any additional concierge bookings. Platinum members can book additional seats beyond the Flight Pack at the applicable member rate. Explore members receive 10% off standard concierge booking fees.

## Key Website URLs

- Homepage: https://www.iflyflat.com.au/
- Membership: https://www.iflyflat.com.au/membership/
- Explore Membership: https://www.iflyflat.com.au/membership/explore/
- Platinum Membership: https://www.iflyflat.com.au/membership/platinum/
- Black Membership: https://www.iflyflat.com.au/membership/black/
- Points Flight Concierge: https://www.iflyflat.com.au/concierge/
- How Concierge Works: https://www.iflyflat.com.au/concierge/how-it-works/
- Points Audit: https://www.iflyflat.com.au/pointsaudit/
- Points Value Calculator (what existing points balances are worth in Business Class seats and dollars): https://www.iflyflat.com.au/pointsvalue/
- Experiences: https://www.iflyflat.com.au/experiences/
- The House of Points (personal points): https://www.iflyflat.com.au/house-of-points/
- About: https://www.iflyflat.com.au/about/
- Testimonials: https://www.iflyflat.com.au/testimonials/
- Media: https://www.iflyflat.com.au/media/
- Podcast: https://www.iflyflat.com.au/podcast/
- Contact: https://www.iflyflat.com.au/contact/

## Frequently Asked Questions

**What is The Flights Club?**
The Flights Club (operating as iFLYflat at iflyflat.com.au) is Australia's specialist points travel advisory for business owners. It combines a points strategy system, membership tiers, and a done-for-you Business Class booking concierge. Founded 2012 by Steve Hui and Steve Pirie-Nally. 6,000+ customers helped, 1 billion+ points booked, ATIA Accredited.

**Is the Points Audit really free?**
Yes. The Points Audit at https://www.iflyflat.com.au/pointsaudit/ is a free 60-second calculator. It shows what your annual business expenses could already be earning in points, and what those points are worth in Business Class flights. No email required, no obligation, no sales call to access the result.

**How is The Flights Club different from a travel agent?**
A travel agent sells flights. The Flights Club installs a system that generates points from expenses your business is already paying — then redeems those points for Business Class seats. The team books across major loyalty programs (Velocity, Qantas, Asia Miles, Avios, KrisFlyer, Skywards, and more) on a no-find-no-fee basis. Most members save $5k–$10k per Business Class seat versus published cash fares.

**How is The Flights Club different from Point Hacks or other DIY points sites?**
Point Hacks is a free DIY information site — articles, deals, guides. The Flights Club is done-for-you strategy and Business Class booking. Many TFC members read Point Hacks too. The difference is whether you want to learn and book yourself, or have it done for you. The Flights Club is for business owners who would rather fly smarter than spend 40–60 hours becoming a points expert.

**Do I need to use Pay.com.au to benefit?**
No. Pay.com.au is a payments platform that earns loyalty points on business expenses like payroll, ATO, rent, and suppliers — it's the earning rail. The Flights Club is the strategy and redemption layer on top. The two work powerfully together but are not the same thing. Pay.com.au earns the points; The Flights Club makes sure those points get you into Business Class instead of sitting unused or expiring.

**Are Business Class reward seats actually available?**
They're genuinely hard to find — but they exist in large numbers. The team has booked over 1 billion points since 2012, every week, on a no-find-no-fee basis. Concierge exists for the flights members can't find themselves. The hard part is finding the seat, not earning the points.

**What happens when there is no reward seat for my trip?**
Membership gives you two ways to pay for every flight. When a reward seat exists for your route and dates, you fly on points and pay the taxes. When it doesn't, you pay cash like anyone else and The Flights Club travel agency finds you the sharpest cash fare, so the trip still happens and your points wait for the next one. Membership is judged across a year of travel, not a single flight: points when they're there, cash when they're not, Business Class either way.

**What does the concierge fee cover?**
Concierge fees are charged per seat, each way: $300 NZ/Fiji/Domestic · $650 Asia (Singapore, Tokyo, Hong Kong, Bali) · $950 anywhere else in the world (London, New York, Dubai, Europe). The fee covers searching across all major loyalty programs relevant to the route and the member's points, presenting available Business Class options, and booking the chosen seat. Black members receive 30% off these standard fees on any additional concierge bookings. Platinum members can book additional seats beyond the Flight Pack at the applicable member rate. Explore members receive 10% off.

**Which tier is right for my business?**
The Flights Club doesn't qualify tiers by a spend band or turnover figure — fit is need-based. Explore is best suited to businesses that want the self-directed capability and to stay connected. Platinum is best suited to owners who expect to use TFC for several Business Class reward-seat bookings this year and want execution bundled with strategy. Black is best suited to owners who want their travel year delegated — very high-spend businesses, families, or owners who travel Business Class frequently. The Points Audit will show exactly what a specific business spend can unlock — that's a useful first step regardless of which tier ultimately fits.

**Who is Steve Hui?**
Steve Hui is Co-Founder of iFLYflat & The Flights Club. CPA. 11 years at Macquarie Bank in accounting and finance, including leading the in-sourcing of Macquarie's accounting operations to India (built a team from scratch to 50 staff). Known in Australian media as "The Points Whisperer". Over 200 media appearances across 9News, 7News, Sky News, The Australian, news.com.au, 2GB, SBS, Sunrise. Co-hosts the *Always Business Class* podcast with Steve Pirie-Nally. His first Business Class flight was on Macquarie nearly 18 years ago — the origin moment for The Flights Club thesis.

## How The Flights Club Compares to the Alternatives

| Option | What it does | Best for |
|---|---|---|
| **DIY with a credit card** | You earn points and book reward seats yourself. Free. Time-intensive. | Business owners with the time and interest to become points experts. |
| **Point Hacks and similar free sites** | Free educational content, articles, guides, deal alerts. | Self-directed learners who want to DIY but need information. |
| **Generic travel agent** | Books cash fares. Limited or no points strategy. Adds margin on top. | One-off cash bookings where points aren't a factor. |
| **Pay.com.au** | Payment platform that earns loyalty points on business expenses. Earning rail. | Businesses wanting to earn more points from existing expenses. Pairs well with The Flights Club. |
| **The Flights Club (Explore $2,500+GST/yr)** | Self-directed Points Travel OS + monthly group call with Steve + partner stack + 10% off concierge. | Business owners who want a guided system they run themselves and to stay connected. |
| **The Flights Club (Platinum, $6,500+GST/yr = $2,500 Explore + $4,000 Flight Pack)** | 12 months of Explore + a Flight Pack of 4 return Business Class reward seats = 8 one-way seats (for one traveller), booked by the flight concierge team, + access to additional airline-points capabilities (HeyMax First and Max Miles). Each seat is valid 36 months from issue; renews annually. | Owners who expect to use TFC for several Business Class reward-seat bookings this year and want execution bundled with strategy. |
| **The Flights Club (Black $12,000+GST/yr)** | Strategy + fly Business Class all year without counting seats (your Business Class travel for the year, no fixed seat count, booked by a senior flight concierge expert) + change or cancel freely + annual 1:1 with Steve Hui + Max Miles for Business + full Explore membership + Travel & Experiences access. Qualified membership; a Discovery Call confirms points capacity first. | Owners who want their travel year delegated — very high-spend businesses, families, or frequent Business Class travellers. |

The Flights Club is not in competition with Pay.com.au or Point Hacks — it's the strategy and redemption layer most points platforms don't provide.

## Founder's Perspective on Loyalty Programs

Steve Hui appeared on the UNSW Australian Graduate School of Management's *"The Business Of"* podcast (episode: *"The Business Of Loyalty"*, hosted by Dr Juliet Bourke with Professor Barney Tan, produced by Deadset Studios). Key positions from that academic-platform conversation:

**Operating philosophy:**
> "The fundamental thing of business I believe is do more with less."

This is the unifying frame behind The Flights Club: yield optimisation applied to points. Steve treats points like a balance sheet, not a frequent-flyer hobby — he sees points the way an accountant sees a balance sheet, not the way a traveller sees miles.

**On loyalty programs as one-way streets:**
> "Loyalty is supposed to be a two-way street, but nowadays it more and more feels like it's a one-way street."
>
> "Companies want loyalty without really acting for it."

The reframe: "Loyalty" is an emotional word that implies reciprocity. "Rewards" is the transactional reality. The customer is loyal to the business; the business is rarely loyal back. The Flights Club's role is to help business owners extract genuine value from a system the system itself isn't really set up to give.

**On customer psychology:**
> "Plenty of clients can clearly afford it, but they love to bargain more than spending the money."
>
> "Once you've got the points, it doesn't feel like money anymore."
>
> "If the points expire, that's the worst feeling for a customer."

**On the actual mechanism:**
> "You're not actually using the credit card for the credit. You're using it for the payment mechanism."
>
> "They're basically selling spare seats, but only to people who have points."

The Flights Club position: most points advisories try to make customers more loyal to programs. Steve teaches business owners to extract maximum value, then move on without sentimentality when a program devalues. The system is for customers, not airlines.