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STEVE HUI IN THE MEDIAExpertise that makes
Expertise that makes
the headlines.
Thirteen years of conversations about points, business travel and flying flat.
Explore 113 media records ↓AS FEATURED INThe Sydney Morning HeraldFinancial Review7 NEWS9 NEWSTravel Weeklyausbiz
Explore the media coverage
The Points Whisperer: the forgotten perks in your wallet that could be costing you a fortune — the card, health-fund and motoring-club benefits most people never claim.
Why Qantas frequent flyers are struggling to book the airline's 'best value' seats — Steve Hui on the Classic Rewards squeeze.
The Points Whisperer: Why airlines would rather fly business class seats empty than approve your upgrade.
Secrets to cracking elite Qantas and Virgin frequent flyer status — Steve Hui on how the top tiers really work.
Airline points myths debunked: How to fly business class for a fraction of the cost
“The most expensive habit in modern travel” — Steve Hui on where travellers quietly lose the most value.
How savvy business owners turn large tax bills into cheap Business Class flights.
What impact will the fuel crisis have on your frequent flyer points?
How to make the most of Qantas' new loyalty rules
Why Qantas' Economy Plus seats may be no bargain for frequent flyers
Frequent flyer experts reveal the rules quietly costing you points and money.
iFLYflat & The Flights Club featured in the national press.
Live TV: what your Business Class boarding pass really reveals.
iFLYflat launches The Flights Club — turning business running costs into Business Class.
Accor Plus partners with iFLYflat Flights Club
New podcast Always Business Class shares the art of premium travel
There's a big change coming for frequent flyer points and it doesn't look good for everyday Aussies
Accor Plus Joins Forces With iFLYflat To Help Australians Travel Smarter
How frequent flyer experts cracked the code of loyalty programs and turned points into big business
The Aussie who saved $50K on Business Class flights using points earned through everyday business expenses.
'Most people don't know': Points guru Steve Hui reveals best frequent flyer programs after Qantas devaluation
Perth Breakfast: getting real value out of the points you already hold.
You can travel almost anywhere “for free” using frequent flyer points.
Frequent flyer experts reveal rules costing you points and money
Frequent flyer points: an asset with value that many don't realise
“Points guru” Steve Hui reveals how to maximise your frequent flyer points.
Making the most of Qantas Classic Rewards.
On the limited availability of Qantas frequent flyer seats.
Travel etiquette and a smarter points strategy.
“The golden age of credit card rewards is ending” — Steve Hui on why points are about to get harder as the banks change the rules.
How Virgin’s Velocity rewards compare with Qantas on the new routes.
The Business of Loyalty.
Why free upgrades are a thing of the past (except for politicians)
Ep 103 — frequent flying with iFLYflat founder Steve Hui.
How to get the most out of your frequent flyer points
What the Qantas frequent flyer changes mean for you.
How to game Qantas’ new frequent flyer program.
Channel 7 News interview on points and premium travel.
Qantas closes in on its biggest-ever frequent flyer revamp.
Newspaper feature on maximising points.
Public servants’ travel perks under review — Steve Hui on why unwinding status credits is hard.
Beyond Qantas: Which airline loyalty program is right for you?
Two-page feature on maximising frequent flyer points.
Escape magazine points feature.
Channel 7 News: why finding Qantas points seats got so hard.
“Time travel with the Points Whisperer” — a long-form profile of Steve Hui and how he plays the points game.
Steve Hui on building iFLYflat and flying Business Class on points.
Qantas double Status Credits goes live - and now they count towards Lifetime Status
Drive with Chris O’Keefe — Steve Hui on frequent flyer points.
Easy ways to earn airline points.
Frequent flyer points, explained on air.
Two-page Steve Hui feature.
Quoted on the new Velocity–Myer points partnership.
When it doesn’t make sense to upgrade to Business Class.
SBS World News report featuring Steve Hui.
Forget using frequent flyer points for First & Business until 2023.
On Ticker News talking points and premium travel.
What you need to know before you travel overseas.
Sunrise: getting more from your frequent flyer points.
“Give customers a winning feeling and they’ll part with their money” — Steve Hui at the Luxury Marketing Summit.
The best way to make use of your frequent flyer points right now.
Why it's almost impossible to book a flight with points right now
How The Points Whisperer hacked his own PR without ever sending a pitch
Ep 12 — turning business bills into Business Class.
Ep 10 — a CEO deep-dive interview.
“Points systems are fair — and still worth it.”
Earning & using frequent flyer points.
Points strategy for trade business owners.
How to live like a multimillionaire — on points.
Guest on Influence Unlocked.
Sunrise: how to turn your points into Business Class seats.
Fly Away Friday on ausbiz.
Fly Away Friday on ausbiz — flying Business Class on points (Ep 2).
Fly Away Friday on ausbiz — Steve Hui on premium travel (Ep 3).
Points TV appearance.
The Morning Show points segment.
In conversation on Ricardo TV.
Mindset interview.
EasyCompanies Facebook Live.
Steve Hui — judge, 2021 Asian-Australian Leadership Awards
Pivoting the travel industry.
Channel 9 News: Velocity and Qantas status matching.
Guest on the world’s #1 loyalty podcast.
Is Virgin Australia out of the woods now that it has a buyer?
Cited as a case study in a university accounting textbook (5th Ed.).
Featured podcast episode.
Why frequent flyer points still matter.
The great pointy-end points heist
How to make those airline 'status runs' count
Australian Aviation podcast, Ep 24.
Want to fly business class for less? Try these tips.
You can now use your Qantas frequent flyer points to book luxury holidays
The boarding-pass photo experiment every traveller should see.
Meet the small business owners who are point-hacking gurus
iFLYflat: The Point Whisperer is ready to change the travel game
Want a cheap Business Class flight? Steve Hui tells us how.
Point Hacks sits down with Steve Hui of iFLYflat on personalised points strategy and booking Business Class.
What you didn’t know your boarding pass reveals about you.
Who the hell is Steve Hui?
Eight tips for how you can fly first class using points, according to Steve Hui from iFLYflat
How I flew in Emirates' first class A380 suite for just $400
Review: Qantas A330 new Business Suite
Qantas' first class autumn menu
You can win from the oil price drop
Changing sales pitch helped iFLYflat take off
Business class upgrades: your complete guide
How iFLYflat secures premium airline upgrades.
Follow your passion.
“The frequent flyer points whisperer” — the 2014 profile that gave Steve his name.
The frequent flyer tricks you need to know, according to Steve Hui from iFLYflat
AU Abroad meets Steve Hui — “financial planning for frequent flyer points.”
Up, up and away
Steve Hui on Channel 7 News
Steve Hui on Channel 9 News
The Points Whisperer on Sunrise
Points in focus on The Project
Fly Away Friday
Thirteen years of coverage. One continuing conversation.
PUT THE EXPERTISE TO WORKYour points.