Steve Hui,
The Points Whisperer
Australia’s #1 Points Travel Expert
Meet the founder
Established in 2012, iFLYflat is Australia’s #1 Points Travel Experts. The leader in reward points management, specialising in expert Points Advice and Flight Bookings. With a fully managed service, iFLYflat helps businesses and individuals unlock the true value of their airline and credit card points.
About Steve
Prior to founding iFLYflat, Steve spent over 17 years honing his skills in senior finance roles, including at Macquarie Bank, where he excelled at solving complex problems.
Guided by his innovative thinking, passion for travel, and drive to optimise and get value out of everything, Steve made the bold decision to leave the corporate world and launch his own business. He is a CPA and holds a Bachelor of Commerce from the University of New South Wales.
Steve’s journey into points optimisation began in 2007, when he flew Business Class for the first time on a business trip—and was instantly captivated.
Since then, he has dedicated himself to researching and refining the best strategies for maximising points to unlock Business Class travel.
The leading authority in points
Steve is recognised as Australia’s foremost authority on maximising the return from reward points for businesses. He is regularly invited to speak at international and local travel conferences and to conduct points workshops for corporates and professional organisations.
Passionate about helping others uncover the hidden value in points, Steve is dedicated to reducing travel costs for businesses and enabling clients to enjoy the true comfort of Business Class.
His mission is to help clients use points strategically, fostering stronger connections with family, friends, and business stakeholders—relationships that are central to both personal and business success.
Steve’s innovative approach has earned him prestigious accolades, including recognition as a 2014 Young Business Leader by CPA Australia.
His expertise is frequently featured in major publications like the Sydney Morning Herald, Australian Financial Review, and Luxury Travel Magazine, and he has appeared on Channels 7, 9 & 10 Today Tonight, Sunrise, Sky Business News, Your Money Live, AFR, SMH, The Australian, The Daily Telegraph, and many more - sharing his insights with audiences nationwide.
Steve’s focus
Through iFLYflat, I aim to help SME business owners and employers fly Business Class regularly, enabling them to travel with confidence. My goal is for them to enjoy the space, privacy, and respect that Business Class offers—and above all, the mental clarity and headspace to think, recharge, and grow.
