‘Level: Asian’ Podcast
Flying Business For 'Free', Point Hacking & Being Made Redundant
Episode overview
In this episode of the Level Asian podcast, we had the pleasure of welcoming Steve Hui, the founder and CEO of iFlyflat, a specialised Australian rewards points travel company. Steve, known as the "Points Whisperer," shared his extensive knowledge on frequent flyer points and credit card rewards, drawing from his background as an ex-CPA accountant with over a decade of experience at Macquarie Bank.
We kicked off the conversation by discussing the unique value of frequent flyer points compared to cash, emphasising how points can be a more effective way to travel, especially for those looking to fly in business or first class. Steve explained how iFlyflat helps small and medium-sized business owners maximize their points for travel, a concept he developed after realizing many people were unaware of the true value of their points.
Steve's journey began in Hong Kong before moving to Australia, where he grew up in Blacktown. He shared insights into his family's immigrant experience and how it shaped his frugal mindset. We explored his academic background at the University of New South Wales, where he studied commerce, and his early career in the travel industry, which sparked his passion for points hacking.
Throughout the episode, Steve recounted his transition from corporate life to entrepreneurship, detailing how he leveraged his skills and experiences to create iFlyflat. He discussed the importance of seizing opportunities, such as his appearances on major media outlets and his recent billboard campaigns in Sydney and Melbourne, which he views as innovative marketing strategies.
As we wrapped up, Steve highlighted the ongoing evolution of the points industry and his commitment to helping others navigate it. His enthusiasm for travel and the magic of creating memorable experiences through points was infectious, leaving us inspired to explore the world of travel rewards.
