Built for owners whose
travel won’t stay still.
Maximum optionality, for plans that move — one senior expert managing your travel year.
Fly Business Class all year without counting seats — on points when the seats exist, on the sharpest cash fare when they don’t. One senior expert handles both, and we count neither.
Nationally limited membership — by invitation
No per-seat booking fee on your included seats — you pay the points and airline taxes, never the retail fare.
Black is by invitation. Book your Discovery Call →
without counting seats
on your points reward bookings
— by invitation
business spend
Since 2012 · 6,000+ businesses · 1 billion+ points redeemed · Australian Travel Industry Association accredited
Managed,
not metered.
At Black, the counting stops — for a simple reason: we want you flying more, not less. No seat allowance to track, no changes to ration, because every point earned, every seat found on points, and every cash fare we sharpen when there isn’t one, is the membership working. A higher cadence of travel — you come back rested, the family's happy, the work hums. That's the goal we manage to.
Your Business Class travel is included in the membership — found and booked with your points by a dedicated senior flight concierge expert, someone with the depth and experience to go further, search harder, and find options that a standard search will miss. It's matched to your points capacity and how you actually travel, not a quota.
But the seats were never really the point. Black is about arriving well — at the meeting that matters, the milestone you won't get back, the dinner table where everyone made it. Your business already spends the money; we route it to the front of the plane.
Turn your business spend
into Business Class.
At $5M+ a year, your business moves serious money — cards, bills, payroll, BAS, suppliers. Black turns that spend into a points engine built for Business Class, at the volume a business travelling at scale actually needs.
We find which of your business payments can earn points — cards, bills, payroll, BAS, suppliers — and which are quietly earning nothing.
We structure the right cards and programs so your spend earns points at full velocity — for co-founders and key people too, not just one account.
Those points fund the Business Class seats we can find for you across the year — the conferences, the client trips, the offshore visits — at a fraction of the cash fare. The ones we can’t, you fly on the sharpest cash fare instead.
Two ways to pay
for every flight.
Everyone else has one way to pay for Business Class: the fare. Members have two.
When a reward seat exists for your route and dates, you fly on points and pay the taxes. When it doesn’t, you pay cash like you always have, and our travel agency finds you the sharpest fare going.
We don’t change every flight. We give you the option on every flight. Across a year of travel, that option is the difference between paying full fare every time and paying it only when you have to.
Points when they’re there. Cash when they’re not. Business Class either way.
Book the flight first.
Earn the points back.
A Business Class reward seat takes most people 12 to 18 months of spend to earn. HeyMax First fronts the points now, so you fly this year instead. In Australia, only Flights Club members can get it.
Sydney → Tokyo → Sydney · Business Class · one seat
Same seat. Your business earns points like these on spend it’s already making. The Points Audit tells you how many seats a year that is, before you pay us a cent.
Haven’t earned them yet? HeyMax First advances the points. Fly this year, earn them back.
Published award-chart price for one return seat, August 2026; cash fare typical for the route; taxes and carrier charges extra; reward-seat availability applies.
What it costs you. Your Max Miles subscription builds points across the year. When a trip needs them sooner, HeyMax First advances them, against a refundable deposit that comes back as you earn them back. The HeyMax membership fee, normally S$1,999 a year at this level, is waived for Flights Club members. Exact rates are confirmed when you join.
How it works
The route and dates you actually want.
Straight into the airline program, so the seat can be booked.
We ticket it in your name, while it’s still there.
Your subscription earns them back over the year. No deadline, no penalties.
The Discovery Call is the first step.
Seat availability applies and we never promise a specific outcome. Eligibility and points-type conditions apply. Available to members from September 2026; rates are confirmed when you join.
On points, a Sydney–Europe Business Class seat can cost a fraction of the $12,000+ cash fare.
The included base pays its own way — then the flying takes over.
Recent member booking: Andrew & Fiona — Perth → London, two Business seats on points · saved $12,939.
Open the first-year maths ▾
Plus The Points Travel OS, your 1:1 with Steve Hui, and the Max Miles for Business.
That's the small print — and ten seats is example maths, not an allowance. We don't count your seats because we want the number going up. The more you fly, the happier we are.
Partner benefit values as published (Pay.com.au Premium $1,980; ALL Accor+ Explorer $349); partner conditions apply. Fee and flying figures are an example of ten return seats across the year — say six business seats (two conferences, suppliers, an offshore team) plus a family holiday for four — at the Rest-of-World concierge rate of $950 per seat, each way ($1,900 per return seat = $19,000); fees are lower on shorter routes. Changes and cancellations are valued as re-bookings that would otherwise carry a new booking fee at standard rates (two in the example = $3,800). Retail fare range is typical for long-haul return Business Class; the seats are flown on your points, so the flying figure is what those seats would cost in cash, not a cash payment. Savings depend on routes, availability and points balances and are not guaranteed. Black bookings are managed to your points capacity and reasonable use — generous and relationship-led.
- ✓Your seats found and booked for you, all year — no seat count to track, no per-booking fee. At standard concierge rates, each return Business Class seat alone is up to $1,900 in booking fees — covered by your membership.
- ✓Change or cancel freely when plans move — on the points reward bookings we manage (not cash tickets), a changed or cancelled flight returns to you rather than being used up. We don't count changes either: you're busy, plans move, and the membership exists to absorb that — maximum flexibility and optionality, no penalty from us, no lost seat.
- ✓Secure now, improve as it comes — your senior concierge can keep improving a booking after it's secured, moving to a better routing or seat if availability opens.
- ✓And the seats fly on points, not cash — seats that retail for $8,000–$15,000 each, paid for with the points your business already earns.
Seen enough? Two ways to start.
Two wings to the
same membership.
Your business spend, made to fly.
- ✓Complete reward seat concierge, booked with your points
- ✓Flexible planning across family, business partners and key people
- ✓A dedicated senior flight concierge expert
- ✓Managed Max Miles
- ✓The full Explore and Platinum stack, included
- ✓Flights Club Travel & Experiences access
The life the flying serves.
- ✓Your Annual Flight Plan
- ✓Travel mapped around family, milestones and business
- ✓The Platinum & Black member community
- ✓Private member dinners, roadshows and events
- ✓Curated journeys and experiences, across points and cash
Your Annual
Flight Plan.
Once a year, we sit down with you and map the travel year ahead — the business travel that has to happen, and the family trips the household wants to take.
The supplier you need to see in person.
The quarterly visit to your offshore team.
The school holidays. The anniversary.
The trip the family keeps postponing.
Then we route the spend, points and booking strategy so the year flies properly. Two ways to earn, one concierge to book: your business points fly your business travel, and your household points fly the family — earned on your personal cards with Max Miles and built up at home with The House of Points.
Black is right for you if…
Black is selective — before we accept a member, we confirm the points engine can support the year. The detail is in the note below.
-
Your business spends $5M+ a year — and you want every dollar of it working.
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You fly Business Class often — and want every trip found and booked, nothing counted.
-
You want flexibility built in — free changes on points bookings, seats secured early.
-
You want the full picture — strategy, bookings, experiences, and the room.
A note on the points requirement: To join Black, we confirm your business is generating — or has the capacity to generate — enough points to support the year's Business Class travel. This is not a guarantee of outcomes. It is a qualification step that protects your investment. If your points engine is not yet there, we will tell you honestly and show you the path to get there — which may mean starting with Platinum first.
Everything in Black
Black includes everything in Explore — the full base membership — plus travel managed at scale, flexibility on every booking, and senior expertise:
Your Business Class travel, managedNo seat count to track — booked with your points+
Change plans without countingChange or cancel freely when plans move+
Secure now, improve as it comes+
Dedicated senior flight concierge expert+
No quota to lose+
Points splitting — co-founders & executives+
1:1 Points Travel Strategy Session with Steve Hui+
Max MilesHeyMax membership fee waived — S$299 to S$1,999 value+
Max Miles for BusinessReward & incentivise clients and suppliers+
30% off ad-hoc concierge bookings+
The Points Travel OSYour points strategy, guided+
Pay.com.au Premium12-month fee waiver — $1,980 value+
ALL Accor+ Explorer — Accor Gold12-month membership included+
Monthly group points Q&A call with Steve+
Flights Club Travel & Experiences+
Platinum & Black member community+
“Black is for owners who travel at scale. We simply look after the travel — no seat-counting — with a senior expert finding and booking each one, and an annual strategy session with me to set the year up. That is what Black is.”
Nationally limited membership — by invitation — kept deliberately small, so the planning stays personal.
Alongside Steve Hui on strategy, Co-Founder Steve Pirie-Nally — 20+ years crafting curated travel experiences and community — leads your Travel & Experiences and the member community.
Beyond the seat.
First access and member pricing on the Flights Club Travel & Experiences calendar — Antarctica, Formula 1, closed-group journeys you won't find advertised, sourced across points and cash.
It’s led by Co-Founder Steve Pirie-Nally, who brings 20+ years crafting curated travel experiences and community across seven continents.
Known across Australia as The Points Whisperer, Steve Hui is a CPA who spent 11 years at Macquarie Bank before turning points into a discipline. Since 2012 he has helped 6,000+ businesses book over 1 billion points, with 200+ media appearances across 9News, Sky News and The Australian. He sees points the way an accountant sees a balance sheet — and at Black, you have his direct attention.
“The fundamental thing of business, I believe, is do more with less.”
A third-generation aviator with 20+ years designing transformational travel — Antarctic expeditions with Peter Hillary, Formula 1 weekends, and global events. Steve delivers the destination: the experiences, and the room of operators who make where you land — and who you land with — mean something. He designs the membership experience: chapter dinners, curated trips, and the introductions that actually land. He co-hosts the Always Business Class podcast.
“A flight gets you somewhere. The room is what makes the trip mean something. My job is to make sure every member finds both.”
A private room.
Owners who get it, at the same table. Platinum and Black members share a private community — separate from Explore — where the conversation is equal parts business and the life it's meant to buy. Dinners where the person beside you understands the year you've had. Trips your family still talks about. And the first thing new members mention isn't the seats — it's that dinner conversation changes: from what the business needs to where you're going next.
“The measure of Black is simple: you shouldn’t have to think about the seat. You tell us where the business needs you, and it’s found, booked on your points, and changed without fuss when the plan shifts. When it’s working, it’s quiet — you just arrive, at the front of the plane, ready for whatever you came for.”
Before you decide
Do you buy the flights for us?+
No — and that's the point. Your membership covers our strategy and booking service. We find Business Class reward seats and book them using your points; you pay the points and the airline taxes and carrier charges, which is why the seats cost a fraction of the retail fare. We never sell or supply airline tickets.
Can I change or cancel a booking?+
Freely, when plans move — there's no allowance to count. A changed or cancelled flight returns to you, rather than being used up.
What if I travel less one year?+
Then you travel less — there's no allowance to use up or forfeit. Black is managed around your actual travel, not a quota, so nothing is wasted.
What's the points requirement to join?+
We confirm your business is generating — or has the capacity to generate — enough points to support the year's Business Class travel. If your points engine isn't there yet, we'll tell you honestly and show you the path — which may mean starting with Platinum first.
With no seat count, is there any limit?+
Black is managed on a fair-use basis. There's no seat count to track, but the membership is designed around how you genuinely travel across the year — matched to your points capacity. It's generous and relationship-led, not an unlimited allowance, and it isn't a service for reselling or booking on behalf of unrelated parties. We agree the shape of a normal year with you up front, and if a pattern of use falls well outside it, we'll simply have a conversation. In practice, members find there's more flexibility here than they'll ever need.
What if you can't find a seat on my route?+
Reward-seat availability depends on route, timing, and flexibility. Your senior flight concierge expert searches across up to 12 airline partners, and we prefer 3 to 6 months of lead time for international trips. We'll always tell you honestly if a request looks unlikely — we never promise specific seat outcomes. And if a reward seat isn't available, our Flights Club Travel Agency can find you the sharpest cash price, so the trip still happens.
Ready to find out if Black is right for you?
A Discovery Call is a 20–25 minute conversation with our team. We look at your points position, your travel volume, and your business spend — and tell you honestly whether Black is the right fit, or whether Platinum is the better starting point.
Fly well — in business and in life.
Membership fee: $12,000 + GST annually.
Selective intake · Annual membership · All details kept strictly confidential
Not sure Black is the right level?
Platinum at $6,500+GST may be the right starting point — or compare all tiers.